The trend of bagged packaged goods is transforming the e-commerce industry, allowing businesses to gain more attention from the customer base. Items like dried food, and dairy products that come in fancy and colorful bags tend to attract customers, leading to more sales.
Bagged items are the perfect way to get more sales and there are many reasons why doing so will help you grow your business. In this blog, we will delve into what actually this packaging is, and what trends are being followed for 2024.
Diving into the World of Bagged Packaged Goods
Customized packaging with strong branding techniques will be the first choice of customers in 2024. However, you may want to know if this is the right packaging for your items. Here are some of the products that can be packed in bags.
Dry Food Items
Dry food items supplier’s first choice is paper bags due to the fact that the bags are re-seable which ensures that your food stays fresh all the time. Items such as grains, rice, beans, and pasta can be stored in these bags.
Daily-Use Products
daily used items like washing powder and detergents can be stored in bags. However, you have to ensure that you place these items in a moisture-free environment.
Garden Products
Items like soil, fertilizers, and coco-feed lie in the category of garden products. These items can be stored in bagged packaging. Other than that, many new lawn businesses are packing seeds in bags and shipping them to their customers.
Differentiating Between Bagged Packaged Goods vs. Box-Packed Goods
Businesses out there use two types of packaging types for their products
- Bagged Packaging
- Box Packaging
This section outlines the main differences between these two packaging types.
Material Used
If we talk about bagged goods, the material used in this type of packaging is kraft paper. Moreover, many packaging companies are incorporating ecological materials to build sustainability.
As for boxes, these are made from hard materials such as cardboard. These are primarily used for packing items such as fragile items, etc.
Quantity
The items that come into boxes have a fixed quantity, meaning a box of 100 pasta will have 100 grams of pasta. You cannot change that. Whereas, bagged items can have variable quantities because bagged items are sold according to their weight.
You can design custom-printed boxes to carry the desired quantities, while bagged goods have their own limitations on quantity such as weight limit, etc.
Variety
Both box and bagged items come in varieties, but some products have their own limitations. If you are in the business of selling fragile items, obviously you will need box packaging to prevent mishaps during shipping and handling.
Cost
If you talk about the cost of each packaging, bagged packaging is more cost-effective than box packaging due to the fact that bagged goods require less material compared to box package.
Storage
Storage is the biggest concern when talking about storing the goods in the warehouse. Box-packed items take up a lot of space because of it’s volume and size. As for bagged items, they are easy to store because the bags are small and easily accommodated.
Upsides of Using Bagged Packaged Goods
Bagged packaged goods have a lot of potential if done right. Here are some of the benefits of this type of packaging. This will further help you in understanding why you need these.
Convenient
Bagged packaged goods are very convenient due to a number of features. First, you can easily store these items in small places. Secondly, customers don’t have to deal with the hassle of carrying bagged goods.
Environment Friendly
Bags are made from sustainable materials such as biodegradable plastic, or soil paper. This enables businesses to attract environmentally conscious customers and lower the greenhouse gasses.
Customizable
Bagged packaged items can be customized according to the needs of customer demand such as weight, size, and color. Moreover, you can also add your logo on the bags, and make your branding more powerful.
Trends of Bagged Packaging in 2024- What Others Are Doing?
Yes, we are already in the middle of 2024, but new packaging trends are continuing to emerge that are shaping the branding industry in many possible ways. In this section, we are going to talk about packaging trends witnessed among different customers and analyze the effect it is making on meeting the demand.
Sustainable Packaging
Sustainable packaging is the trendsetter for bagged goods and is getting a lot of attention. This packaging is made from sustainable materials or recycled materials. The ink used for printing on this is soy ink, which is entirely soluble in water.
Technology is already working to reduce the impact of greenhouse gases generated from environmental impact and plastic waste. Many customers out there are already asking for sustainable packaging to further reduce the impact, and biodegradable item packaging is the best way to do that.
Smart Packaging
We all know that technology is already changing the industry, and it is going to do so in the future too. Currently tech enabled devices are refining the design process for every customer. The same is the case with bagged packaging.
Many tech sellers are integrating NFC and RFID chips into the bagged packaging to improve the customer experience. For instance, these chips can be scanned using smartphones and show data such as the expiry date, quantity, and shelf life of bags.
Retro Design Packaging
Yes, simple and minimal design bags are already popular among customers. However, these are resurfacing back in 2024. Retro design gives customers are sense of nostalgia, and major retailers like Mcdonalds are already leveraging this to attract more customers.
Hyper Funky Design Packaging
The year 2024 is coming up with the latest trend, and that is hyper-funky design packs. We are sure that you have seen bags that have vivid and sharp colors. Hyper-funky design bags are perfect if you are a supplier in the food industry. The colors will help you in getting more customer base because those bags will attract customer eyes.
Wrapping up, we would like to say that whether it is box packaging or bagged packaging, it should be designed in such a way that it attracts the customers. We have talked about the types, trends, and benefits of bagged packaged goods, and hope that this will help you in selecting the right packaging for your products.
If you want to wholesale paper bags, welcome to contact us to get professional advice about packaging design.
